Case studies
Don’t take my word for it
Behind every successful strategy is a story worth sharing. I’ve worked with dozens of clients and this case study highlights challenges, solutions, and measurable outcomes that showcase the impact of my work.
I don’t just work on projects — I work in partnerships with my clients that transform ideas into results.
Shmuel drives exponential growth through strategic partnerships!
“What I appreciate most about Shmuel is his dedication and willingness to go above and beyond! He’s always thinking strategically and looking for ways to improve and bringing new ideas to the table.”
Joe Barton
Founder of Barton Publishing
Executive summary
Fueling exponential growth through surgical marketing precision
This case study illustrates how Shmuel’s strategic expertise and collaborative spirit significantly accelerated the client’s growth. His contributions encompassed email marketing and paid media, driving exceptional ROI and solidifying their market position. The case highlights his adaptability, innovative approach, and ability to build strong client relationships as key factors in achieving remarkable success.
The challenge
Scaling digital marketing efforts for rapid growth
As marketing trends were shifting, the client needed to scale its digital marketing efforts effectively to keep pace with the current market. The challenge lay in finding someone who could not only manage expanding campaigns but also deeply integrate into the company’s culture, understand customer needs, and contribute strategically to long-term growth, instead of operating in a purely transactional capacity. They needed a true partner.
The solution
A collaborative partnership for sustainable growth
- Fresh perspectives and strategies: He introduced and implemented innovative email and paid media strategies.
- Data-driven optimization: He consistently analyzed performance data to optimize campaigns and maximize ROI.
- Adaptability and innovation: He proactively explored new avenues, embracing evolving digital advertising platforms and strategies.
- Proactive problem-solving: He identified and addressed challenges that hindered overall growth.
The results
Transformative growth and market leadership
- Increased Open Rates: Improved engagement through email marketing.
- Stronger Customer Relationships: Enhanced connection with the customer base.
- Significant Revenue Growth: The client experienced year over year growth.
- Expanded Market Reach: Successful expansion into new marketing channels like YouTube and Google Ads.
See how Shmuel transformed our digital marketing results.
“What stands out most about Shmuel to me is his integrity and collaborative spirit. He wasn’t just a contractor, but a valued member of our team.
“His efforts helped us grow to become, according to some sources, the highest spending YouTube advertiser in the non-pharma or device health space. That’s a remarkable achievement and Shmuel’s steady hand at the wheel made it possible.”
Kevin Gullickson
COO, Barton Publishing
Executive summary
Driving ROI and strategic partnerships
Maximizing return on investment (ROI) in digital advertising is paramount. This case study showcases how Shmuel’s exceptional expertise and collaborative approach helped this client with email marketing and paid media, particularly with their YouTube and Google Ads campaigns – taking them to unprecedented heights.
Shmuel’s strategic insights and unwavering dedication helped them achieve industry-leading results, proving the transformative power of strategic partnerships.
The challenge
Finding the right fit for a brand on the precipice of growth
The challenge this client faced required a highly skilled and reliable contractor to manage their rapidly expanding digital marketing campaigns. Not someone who would clock in and out like a lawyer, but rather someone who could immerse themselves in their company’s culture, understand their specific customers’ needs, define and align with the company’s USPs, and grow with them.
Ultimately, they needed a collaborative approach, not simply a transactional one. This led them to Shmuel, who became an integral part of their growth trajectory.
The solution
A joint-partnership & strategic approach to success
Shmuel stepped up to the challenge, exceeding expectations, and immediately demonstrating:
- Exceptional strategic and lateral thinking: He developed and implemented innovative advertising strategies that consistently outperformed expectations.
- Superb content strategies: With a background in journalism, Shmuel quickly captured the CEO’s voice and wrote onboarding customer emails for him, thereby increasing customer engagement that translated to higher LTV.
- Data-driven optimization: Meticulous record-keeping and in-depth analysis ensured campaigns were continuously optimized for maximum impact.
- Adaptability and innovation: Shmuel proactively sought new opportunities, including running successful YouTube and GDN campaigns. As an early adopter of Performance Max and Demand Generation campaigns, he carefully managed ad budgets, tested various traffic sources, and quickly adapted to market changes. His willingness to pivot based on data proved crucial to maintaining a cutting-edge approach.
- Collaborative partnership: Shmuel wasn’t just a contractor; he became a valued team member, seamlessly integrating into the company culture and contributing fresh ideas.
The results
Transforming digital marketing performance into market leadership
- Consistent ROAS: Shmuel delivered exceptional returns on ad spend, exceeding projections and receiving high praise from the greater team.
- Industry leadership: Shmuel helped the client achieve the status of one of the top-spending YouTube advertisers in its sector, a direct result of his strategic campaign management.
- Sustainable growth: Shmuel’s contributions played a pivotal role in the company’s overall growth and market leadership.
Shmuel get the job done – full stop.
“’Working with Shmuel Herschberg is a pleasure. He’s smart, creative, and always has time for us to ensure the job gets done at the highest level. In addition, Shmuel was able to take complex scientific material and distill it in such a way that the copy is easily understandable.”
Oren Goldshtein
CEO & Co-Founder, Vectorious
Executive summary
Creating value for a medical device client
Vectorious is a medical device startup that developed a miniature sensory device for the heart which monitors left atrial pressure in patients with chronic heart failure. This is the first company in the world to create a micro-computer that gets inserted directly on the heart and enables physicians to remotely monitor their patients’ heart pressure and to adjust medication accordingly.
The challenge
Showcasing their solutions in an easy to understand way
Writing content for any company in the medical space is tricky. Companies want to showcase their solutions, yet most of the time, these solutions tend to be very scientific. Furthermore, Vectorious wanted a full rebrand and already had their sites on a new UX for their website. The challenge was to create content that would be suitable for all audiences – both professional and lay: physicians, patients, investors, – and in such a way that matched the vibe of their new look and feel.
The solution
Rewriting & rebranding from scratch
Shmuel began working closely with the CEO to understand the nuances of the medical device that they created. After familiarizing myself with this condition and treatment, I set out to rewrite all the copy from scratch. The end product was a site that matched the customer’s expectations and explained all the key highlights and advantages of this ingenious product.
The results
Delivering stellar results in the med-tech arena
The rebranded website successfully struck the delicate balance between scientific precision and broad appeal. It presented Vectorious’ groundbreaking technology in a way that resonated with physicians, patients, and investors alike.
The new copy captured the innovative spirit of the product while aligning seamlessly with the company’s refreshed visual identity.
The result was an engaging and professional platform that clearly communicated the value and impact of their device, helping to elevate their presence in the competitive medtech market.
Shmuel offers his clients VIP service.
“One of the reasons I enjoyed working with Shmuel was because he took the time to listen to what I had to say and what I wanted and worked that into his paradigm.”
Rick Olderman
CEO, Fixing You
Executive summary
Understanding the client’s needs
By prioritizing the client needs and understanding their challenges, Shmuel helped Fixing You successfully launch lead gen campaigns and fully automated email marketing program focused on nurturing leads.
The challenge
Collaborative communication
The challenge was not just technical implementation but also building trust and a strong working relationship to ensure clear communication and collaboration.
The solution
Active listening and trust
Shmuel’s approach focused on active listening and collaboration. Rather than simply providing technical solutions, Shmuel took the time to understand the client’s perspective, challenges, and desired outcomes.
The results
Getting up and running in no time!
By understanding the client’s needs, we were able to build a strong client relationship and launch the digital marketing strategy in a fast and efficient manner.
Scaling starts with solutions that fit your unique vision
Care to be the next case study?
Every growth journey is different, and success begins with strategies tailored to your specific goals. The common denominator is having someone you can rely on. And that’s where I come in.
Whether you’re looking for expert guidance to refine your current approach, training to empower your team, or insights that truly connect with your audience, I’m here to help. Let’s start the conversation!
