Case study
Don’t take my word for it
Behind every successful strategy is a story worth sharing. I’ve worked with dozens of clients and this case study highlights challenges, solutions, and measurable outcomes that showcase the impact of my work.
I don’t just work on projects — I work in partnerships with my clients that transform ideas into results.
Executive summary
Driving ROI and strategic partnerships
Maximizing return on investment (ROI) in digital advertising is paramount. This case study showcases how Shmuel’s exceptional expertise and collaborative approach helped this client with email marketing and paid media, particularly with their YouTube and Google Ads campaigns – taking them to unprecedented heights.
Shmuel’s strategic insights and unwavering dedication helped them achieve industry-leading results, proving the transformative power of strategic partnerships.
The challenge
Finding the right fit for a brand on the precipice of growth
The challenge this client faced required a highly skilled and reliable contractor to manage their rapidly expanding digital marketing campaigns. Not someone who would clock in and out like a lawyer, but rather someone who could immerse themselves in their company’s culture, understand their specific customers’ needs, define and align with the company’s USPs, and grow with them.
Ultimately, they needed a collaborative approach, not simply a transactional one. This led them to Shmuel, who became an integral part of their growth trajectory.
The solution
A joint-partnership & strategic approach to success
Shmuel stepped up to the challenge, exceeding expectations, and immediately demonstrating:
- Exceptional strategic and lateral thinking: He developed and implemented innovative advertising strategies that consistently outperformed expectations.
- Superb content strategies: With a background in journalism, Shmuel quickly captured the CEO’s voice and wrote onboarding customer emails for him, thereby increasing customer engagement that translated to higher LTV.
- Data-driven optimization: Meticulous record-keeping and in-depth analysis ensured campaigns were continuously optimized for maximum impact.
- Adaptability and innovation: Shmuel proactively sought new opportunities, including running successful YouTube and GDN campaigns. As an early adopter of Performance Max and Demand Generation campaigns, he carefully managed ad budgets, tested various traffic sources, and quickly adapted to market changes. His willingness to pivot based on data proved crucial to maintaining a cutting-edge approach.
- Collaborative partnership: Shmuel wasn’t just a contractor; he became a valued team member, seamlessly integrating into the company culture and contributing fresh ideas.
The results
Transforming digital marketing performance into market leadership
- Consistent ROAS: Shmuel delivered exceptional returns on ad spend, exceeding projections and receiving high praise from the greater team.
- Industry leadership: Shmuel helped the client achieve the status of one of the top-spending YouTube advertisers in its sector, a direct result of his strategic campaign management.
- Sustainable growth: Shmuel’s contributions played a pivotal role in the company’s overall growth and market leadership.
See how Shmuel transformed our digital marketing results
“What stands out most about Shmuel to me is his integrity and collaborative spirit. He wasn’t just a contractor, but a valued member of our team.
“His efforts helped us grow to become, according to some sources, the highest spending YouTube advertiser in the non-pharma or device health space. That’s a remarkable achievement and Shmuel’s steady hand at the wheel made it possible.”
Kevin Gullickson
COO, Barton Publishing
Scaling starts with solutions that fit your unique vision
Care to be the next case study?
Every growth journey is different, and success begins with strategies tailored to your specific goals. The common denominator is having someone you can rely on. And that’s where I come in.
Whether you’re looking for expert guidance to refine your current approach, training to empower your team, or insights that truly connect with your audience, I’m here to help. Let’s start the conversation!
