Business insights and articles written by our team of world-class professionals
This year’s expanded college football playoffs offer surprising insights for marketers about split testing. Learn how embracing “underdogs” and expanding your testing can lead to unexpected marketing victories.
An effective email marketing list segmentation strategy is the cornerstone of successful email marketing.
ActiveCampaign BotSense helps marketers filter out fake bot clicks and opens from their email reports. This ensures that your campaign data reflects real human interaction, improving marketing decisions and conversions.
Unlock the power of YouTube ads with robust conversion tracking. Learn how to measure success, understand attribution, and maximize your ROI.
By following these insights and continuously testing your strategies, you can create top newsletters that resonate with your audience and drive higher engagement. For personalized advice and strategy development, don’t hesitate to reach out for a free consultation. Let’s work together to make your newsletters the best they can be.
Unleash the power of Google Ads PMax campaigns with the magician’s force technique.
This guide helps beginners understand YouTube ads, covering ad types, setup, creation, optimization, and A/B testing to enhance campaign performance.
Learn how to create tailored marketing funnels for distinct audience segments to enhance your digital marketing strategy. Discover the importance of audience segmentation, key performance indicators (KPIs), and data analysis to boost engagement and conversion rates.
Explore the top 10 marketing automations every digital marketer should implement to streamline processes and enhance campaigns. From welcome email sequences to personalized customer journeys, discover how these automations drive engagement, boost conversions, and nurture relationships.
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