Fractional CMO & Performance Marketing

Your Paid Media Isn't Underperforming.
Your Strategy Is.

I work with 7- and 8-figure brands spending $50k–$500k/month on paid media — bringing senior marketing leadership, performance architecture, and creative strategy under one roof.

Trusted by Barton Publishing Aish BoneCoach Vectorious & 100+ others
Shmuel Herschberg — Fractional CMO
$10M+ Ad Spend
100+ Brands Scaled
$10M+ Ad Spend Managed
20+ Years Experience
10K+ Email Marketing Hours
100+ Brands Scaled

Trusted by

& many others

The Real Problem

Most brands don't have a spending problem.
They have a strategy problem.

You're running ads. You're spending real money. But you're not scaling — you're spinning. The issue isn't your budget, your product, or your team. It's the lack of a coordinated growth strategy that connects your paid media, your creative, your funnel, and your email sequences into one compounding machine.

That's exactly where I come in.

What I Do

Three ways I grow your business

Not a generalist agency. Not a one-trick freelancer. A senior operator who sits at the intersection of strategy and execution across every major growth lever.

Paid Media

Meta, Google, YouTube, Native. I've managed over $10M in ad spend and know what it takes to build campaigns that scale without bleeding ROAS.

  • Meta & Google campaign management
  • Creative strategy & testing frameworks
  • Funnel analysis & CRO
  • Performance Max & YouTube Ads
Learn More

Email & Automation

10,000+ hours mastering email. I build the automations, write the sequences, and build the infrastructure that turns subscribers into lifetime customers.

  • Full automation architecture
  • Lifecycle & nurture sequences
  • Deliverability optimization
  • Revenue-focused copywriting
Learn More
Book Your 18-Min Power Meeting
Proof

Real brands. Real results.

Case Study · Health Publishing · YouTube + Google + Email

Barton Publishing

Barton Publishing needed to scale acquisition. I rebuilt their paid media strategy across Google and YouTube, developed a systematic email automation engine, and drove them to become one of the highest-spending YouTube advertisers in the non-pharma health space — with year-over-year revenue growth to prove it.

#1 YouTube Spend
Non-Pharma Health
YoY Revenue Growth
Sustained
Channels
Scaled Together
"Shmuel was instrumental in our hockey stick growth. His SEM strategies and email automation improvements helped us become, according to some sources, the highest spending YouTube advertiser in the non-pharma or device health space."

— Kevin Gullickson, COO, Barton Publishing

Why Brands Bring Me In

I'm not another agency.
I'm the operator who fixes what agencies miss.

Fast diagnostics

Most brands have the same 5–7 problems. I've seen them all. I can diagnose your biggest leaks in a single call — no 6-week discovery process.

Creative meets media

Most media buyers run what the creative team hands them. I align both sides — so your best creative reaches the right audience with the right bid strategy.

Systems, not campaigns

One-off campaigns plateau. I build compounding growth systems — paid + email + funnel working together — so every dollar spent gets smarter over time.

No black boxes

You always know exactly what's running, why, and what the numbers mean. I give you a marketing function you understand — not one you're dependent on.

What Clients Say

Results speak. So do our clients.

Honest Qualification

When this makes sense —
and when it doesn't.

This is a great fit if…

  • You're spending $50k+/month on paid media and ROAS has plateaued
  • You need senior strategy — not junior execution
  • You have an email list you're not fully monetising
  • You're scaling and need a CMO without a CMO salary
  • You want one accountable operator, not a committee
  • You make decisions based on data, not gut feel

This probably isn't for you if…

  • You're just starting out and have no marketing budget
  • You need someone to "just run ads" with no strategy input
  • You're looking for the cheapest option available
  • You're not ready to share data, access, or feedback
  • You expect overnight results without testing
  • You want an agency with 10 account managers, not one operator
Shmuel Herschberg
20+
Years in Digital Marketing
About Shmuel

I'm not a vendor.
I'm your growth partner.

I founded Shyn Media to bring enterprise-level marketing strategy to brands that don't have a $300k/year CMO on payroll — but have the ambition and the budget to scale like they do.

With 20+ years combining technology, psychology, and data-driven execution, I've managed over $10M in ad spend, built email programs from zero to millions in automated revenue, and worked across health & wellness, publishing, medtech, and DTC.

Meta Ads Google Ads YouTube Ads Email Automation CRO Fractional CMO
My Full Story
Insights

From the trenches

All Posts
Digital marketing audit

What Every Contractor Needs to Know About Paid Ads in 2026

When I first went out on my own, I was running paid ads for clients and watching money go in without enough coming back out. The campaigns looked fine. The problem was everything that happened after the click. Here’s what I learned — and what every contractor needs to know about paid advertising in 2026.

Read
For 7- & 8-Figure Brands

Stop guessing.
Start growing.

18 minutes. No pitch. No pressure. Just a direct conversation about where your paid media and email are leaving money on the table — and what a real growth plan looks like for your brand.

Limited availability. Senior operator. Real results.